This is the 10th edition of The Quarterly, which of course would not have been possible without the great efforts of my predecessor, Lara Chaaya, who has left pretty large shoes for me to fill. Working on my second issue, I am grateful to every team member who has played a role, no matter how small, in helping the magazine thrive. I am remarkably fortunate to be working with a team that never ceases to amaze me.
In this issue, we spoke to industry experts about the ever-changing world of video advertising on keeping up with fragmentation, monetizing efforts, and solutions to the challenges that are being faced. Moreover, Choueri Group’s DMS present key insights from a study they conducted on how video is consumed differently during the Holy month of Ramadan. Netizency’s Managing Partner has also shared his views on the ongoing battle of social video.
I’m thrilled to announce that Arabnet just hit yet another milestone by hosting its first conference in Kuwait. This country, that I call home, has been investing in a startup fueled digital economy to diversify its economy away from oil. To introduce this new market, we mapped out the Kuwait startup ecosystem and we have created an infograph on the digital landscape in Kuwait, which are available in this issue.
As always, I hope you enjoy this issue, and do let me know if there are any topics you would like to see covered in the future. It's my wish that The Quarterly will become an essential part of your professional life, a resource that you depend on to keep up with the rapidly evolving world of digital technology.
Until next time!