Arabnet - The Quarterly - - Letter From The Editor - Rita Makhoul Man­ag­ing Editor @ram­pur­ple

This is the 10th edi­tion of The Quar­terly, which of course would not have been pos­si­ble with­out the great ef­forts of my pre­de­ces­sor, Lara Chaaya, who has left pretty large shoes for me to fill. Work­ing on my sec­ond is­sue, I am grate­ful to ev­ery team mem­ber who has played a role, no mat­ter how small, in help­ing the mag­a­zine thrive. I am re­mark­ably for­tu­nate to be work­ing with a team that never ceases to amaze me.

In this is­sue, we spoke to in­dus­try ex­perts about the ever-chang­ing world of video ad­ver­tis­ing on keep­ing up with frag­men­ta­tion, mon­e­tiz­ing ef­forts, and so­lu­tions to the chal­lenges that are be­ing faced. More­over, Choueri Group’s DMS present key insights from a study they con­ducted on how video is con­sumed dif­fer­ently dur­ing the Holy month of Ra­madan. Ne­ti­zency’s Man­ag­ing Part­ner has also shared his views on the on­go­ing bat­tle of so­cial video.

I’m thrilled to an­nounce that Arab­net just hit yet another mile­stone by host­ing its first con­fer­ence in Kuwait. This coun­try, that I call home, has been in­vest­ing in a startup fu­eled digital econ­omy to di­ver­sify its econ­omy away from oil. To in­tro­duce this new mar­ket, we mapped out the Kuwait startup ecosys­tem and we have cre­ated an in­fo­graph on the digital land­scape in Kuwait, which are avail­able in this is­sue.

As al­ways, I hope you en­joy this is­sue, and do let me know if there are any top­ics you would like to see cov­ered in the fu­ture. It's my wish that The Quar­terly will be­come an es­sen­tial part of your pro­fes­sional life, a re­source that you de­pend on to keep up with the rapidly evolv­ing world of digital tech­nol­ogy.

Un­til next time!

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