Innovations in Broadcasting Wearables and Gadgets for Athletes
The Olympics made broadcasting history in 1936 when it became the first ever televised sports event. Approximately 150,000 people in viewing rooms located in Berlin and Potsdam watched 72 hours of black and white, medium definition live broadcasts of the Berlin games. The 1960 Olympics were the first Olympics to be broadcast live across Europe, the 1964 Games was the first to reach a worldwide audience – and in color, the 2008 Olympics witnessed the first-ever High Definition Broadcast of the Games to 4.7 billion people, and at the 2012 Olympics BBC launched 24 HD television channels to broadcast every single event.
Instead of 24HD television channels, this year BBC provided the same experience via online live streaming. However, they were not the only ones providing live streaming: Google sent 15 Youtube stars to the games to capture the mood in Brazil albeit not as There is no doubt that the stellar performances by the athletes were a result of years spent preparing for the games. Wearable trackers have been around since before the 2012 London Olympics, but