GOV­ERN­MENT APPS OVER­VIEW GOV­ERN­MENT APPS LEVEL OF EN­GAGE­MENT

Arabnet - The Quarterly - - Technology -

The in­creas­ing num­ber of gov­ern­ment ap­pli­ca­tions avail­able in app stores has made it dif­fi­cult for UAE res­i­dents to be aware of them all, lead­ing to a sig­nif­i­cant por­tion of re­spon­dents - rang­ing from 40% to 50% - who are not fa­mil­iar with sev­eral use­ful apps. Util­ity mo­bile apps that offfff­fer a wide range of fea­tures - such as DEWA and RTA Dubai - have wit­nessed a higher level of en­gage­ment (18% and 20% of UAE res­i­dents re­spec­tively use it reg­u­larly) com­pared to other more spe­cial­ized apps. Res­i­dents are clearly skewed to­ward multi-func­tional ap­pli­ca­tions that fa­cil­i­tate a large chunk of gov­ern­ment ser­vices. There­fore, the con­sol­i­da­tion of gov­ern­ment apps will yield higher lev­els of en­gage­ment as smart ser­vices be­come in­creas­ingly in­cor­po­rated in UAE’S life­style.

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