Fig­ure 4. Num­ber of Closed Star­tups in MENA by Cat­e­gory [NEW INSIGHTS]

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Arabnet - The Quarterly - - Entrepreneurship -

In ev­ery is­sue, we bring you a list of star­tups from the MENA re­gion to keep an eye on. This sum­mer, we have se­lected a di­verse range of star­tups that in­clude ev­ery­thing from Fin­tech to Travel to Pets. In Au­gust 2015, Karim Beltaji, CEO of Feloosy, and his team cre­ated a Face­book page with the mes­sage ‘Com­ing Soon: The new way to efffff­fec­tively man­age your money on­line.’ Beltaji, a se­rial en­tre­pre­neur, left his job as an in­vest­ment banker in 2013, and moved to Berlin to learn about the Ger­man startup scene. After work­ing with sev­eral star­tups and in­cu­ba­tors, he re­turned to Egypt to work on Fin­tech con­cepts for the Egyp­tian mar­ket.

The con­cept of Feloosy (My­money)

in­ter­vals to chal­lenge chil­dren with ed­u­ca­tional ques­tions.

Play My Way cur­rently of­fers 3 sub­jects, 9 grade lev­els and over 25,000 ques­tions (all of which can be con­trolled by par­ents) in ad­di­tion to a de­tailed re­port that they can view. The first chap­ter of each sub­ject is free, serv­ing as a trial ver­sion for users. Par­ents can then buy each sub­ject for 0.99$ to ac­cess all the chap­ters.

Coun­try of ori­gin: Le­banon Date of Launch: Fe­bru­ary 2016 Cat­e­gory: Ed-tech

grow­ing Kuwaiti busi­ness. To­day, My Fa­toorah has more than 700 clients in Kuwait and abroad and hopes to reach more coun­tries in the Gulf in 2016, with sub­se­quent mar­kets of in­ter­est be­ing Bahrain, Jor­dan, and Saudi Ara­bia.

Coun­try of ori­gin: Kuwait Date of Launch: Au­gust 2015 Cat­e­gory: On­line Pay­ment So­lu­tion Owned and man­aged by Xper­togo So­lu­tions DMCC, Towmy­drive is a free app that al­lows UAE driv­ers to di­rectly re­quest road­side as­sis­tance via Gps-en­abled tech­nol­ogy. While sim­i­lar in na­ture to other apps such Morni KSA, Towmy­drive is the first and only road as­sis­tance app in the coun­try. Due to the app’s prox­im­ity based dis­patch that matches the clos­est road­side as­sis­tance unit with the driver, the app pro­vides as­sis­tance faster than any tra­di­tional method, with stranded mo­torists be­ing ser­viced within 15 min­utes on av­er­age by the Towmy­drive sup­port net­work.

All stranded driv­ers have to do is open the Towmy­drive app, tap the ‘GET HELP NOW’ but­ton and en­ter their ser­vice re­quest whether it be tow­ing, re­plac­ing a flat tire, jump­start­ing the car, a car wash or need for fuel. The GPSen­abled app then tracks their lo­ca­tion and trans­mits the de­tails to the near­est provider. Within sec­onds, the user will re­ceive a con­fir­ma­tion and can track the progress of the driver as he ap­proaches the lo­ca­tion and even pay for the ser­vice with a credit car or cash once it has been com­pleted.

Towmy­drive’s grow­ing ve­hi­cle ser­vice net­work cur­rently has more than 2,000 ser­vice part­ners across Dubai, as­sur­ing even faster ser­vice 24 hours a day, seven days a week and at af­ford­able flat rates which users can even view on­line on the Towmy­drive web­site.

Coun­try of ori­gin: UAE Date of Launch: March 2016 Cat­e­gory: Road­side As­sis­tance Mo­bile App In a re­gion still un­ac­cus­tomed to on­line pay­ment, the PAYME app marks the fu­ture of on­line pay­ment meth­ods, re­duc­ing the has­sle of long bank pro­ce­dures and hard­ware in­stal­la­tion costs. PAYME is a credit card ac­cep­tance tool that al­lows busi­nesses to ac­cept credit card pay­ments, re­motely or upon de­liv­ery with­out any hard­ware in­stal­la­tion. The seller is sim­ply pro­vided with a QR code, which al­lows buy­ers to pay via scan­ning the QR code with their phones, ful­fill­ing their trans­ac­tion within sec­onds.

For cus­tomers, us­ing the app makes pay­ing for a good or ser­vice se­cure, easy, and free. All a cus­tomer has to do is link their card(s) to the app, scan the mer­chant’s QR code, en­ter the pay­ment amount, con­firm the pay­ment and then wait for the suc­cess no­ti­fi­ca­tion. For mer­chants, us­ing the PAYME app has sev­eral ben­e­fits: it drives more sales by adding di­verse pay­ment op­tions for cus­tomers, it pro­vides com­pet­i­tive pric­ing com­pared to other on­line pay­ment plat­forms, all money is set­tled in the mer­chants bank ac­count has­sle free with no tech­ni­cal train­ing re­quired for em­ploy­ees.

Coun­try of ori­gin: Egypt Date of Launch: Jan­uary 2016 Cat­e­gory: Bank­ing & Ac­count­ing Petri­otics is a monthly de­liv­ery ser­vice that brings pet food and sup­plies to an­i­mal own­ers in Le­banon, while help­ing lo­cal an­i­mal or­ga­ni­za­tions at no ex­tra cost. Nader Zaatari, the co-founder and di­rec­tor of the startup, hav­ing al­ready es­tab­lished a so­cial net­work for the an­i­mal com­mu­nity in 2013, wanted to con­nect an­i­mal rights or­ga­ni­za­tions with more sup­port­ers.

With a seed fund­ing of $25,000 from Altc­ity, Nader was able to ex­plore the real needs of an­i­mal own­ers and con­duct re­search to fo­cus on de­vel­op­ing a con­cept. To­day, Petri­otics web­site is up and run­ning and of­fers pet par­ents the op­tion of choos­ing be­tween a va­ri­ety of pet food brands or a pre­mium pet box that in­cludes treats, toys and ac­ces­sories. Pet par­ents can sched­ule de­liv­er­ies de­pend­ing on how fre­quently their pet con­sumes his food and box, choose their fa­vorite non-profit an­i­mal or­ga­ni­za­tion that they would like to sup­port, and pay cash on de­liv­ery or on­line. While sim­i­lar star­tups do ex­ist in the re­gion, such as Dubaipet­food.com, Petri­otics go beyond be­ing just a de­liv­ery ser­vice and of­fer 10% of their prof­its to an­i­mal wel­fare or­ga­ni­za­tions in Le­banon.

In terms of fu­ture plans, Petri­otics have al­ready be­gun push­ing to grow their cus­tomer base and are aim­ing to soon ex­pand to the MENA re­gion, es­pe­cially to GCC coun­tries with a spe­cial fo­cus on the UAE.

Coun­try of ori­gin: Le­banon Date of Launch: Early 2016 Cat­e­gory: Pets

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