CEO Se­ries: Imad Krei­dieh, Di­rec­tor Gen­eral of Ogero Tele­com Au­thor­ity

Arabnet - The Quarterly - - Content -

Arab­net CEO and Founder, Omar Chris­tidis, in­ter­views Imad Krei­dieh on the fu­ture ex­pec­ta­tions and chal­lenges of his man­date in par­tic­u­lar to the call for faster and more af­ford­able internet in Le­banon.

In the MENA re­gion, e-com­merce dom­i­nates the dig­i­tal land­scape, with Souq.com be­com­ing the first bil­lion-dol­lar e-com­merce com­pany, and more than 2/3 of tech in­vest­ment dol­lars go­ing into trans­ac­tional busi­nesses. Mar­ket­places for ser­vices, from trans­porta­tion to food de­liv­ery, are also grow­ing ex­po­nen­tially, cre­at­ing some of the most valu­able star­tups glob­ally, and dis­rupt­ing en­tire sec­tors in the process. This is true in MENA as well, with Tal­a­bat.com be­ing swooped up by Rocket Internet Group for $170M just last year. Be­yond pure e-com­merce plat­forms, e-com­merce is gain­ing im­por­tance as a chan­nel for all types of tra­di­tional busi­ness - from banks to FMCGS.

OMD and Arab­net’s ‘E-com­merce In­sights and Best Prac­tices’ is a study to elicit in­sights and de­velop best prac­tices for com­pa­nies in­ter­ested in this chan­nel. The study is based on a sur­vey con­ducted with 13 e-com­merce com­pa­nies and service mar­ket­places in the Mid­dle East, across a range of prod­ucts – from elec­tron­ics to trans­porta­tion ser­vices. In­ter­views were con­ducted with CEOS, Founders, VPS, and CMOS to ex­plore the topic fur­ther and gain ad­di­tional in­sights when pos­si­ble. OMD and Arab­net thank the fol­low­ing com­pa­nies for shar­ing their time and in­sights: Vir­gin, Xcite, Ca­reem, Uber, Namshi, Markavip, Jadopado, Tal­a­bat, Book­witty, Mel­too, Miniex­change, ecom­merce Sea, and Re­serve­out.

This sec­tion of the study in­ves­ti­gates the e-com­merce pur­chase cy­cle and the fun­da­men­tal con­sumer be­hav­ioral dif­fer­ences seen in the e-com­merce space across mar­kets. The study also ex­plores the key so­cial me­dia plat­forms used by re­gional e-com­merce play­ers, along with each plat­form’s ob­jec­tives, their dig­i­tal mar­ket­ing and ad­ver­tis­ing ef­forts, and the use of mo­bile ads and mo­bile apps.

Pur­chas­ing and Lo­gis­tics

In this sec­tion, the sur­vey takes a close look at the e-com­merce pur­chase cy­cle and the fun­da­men­tal con­sumer be­hav­ioral dif­fer­ences seen in the e-com­merce space across mar­kets.

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