CEO Series: Imad Kreidieh, Director General of Ogero Telecom Authority
Arabnet CEO and Founder, Omar Christidis, interviews Imad Kreidieh on the future expectations and challenges of his mandate in particular to the call for faster and more affordable internet in Lebanon.
In the MENA region, e-commerce dominates the digital landscape, with Souq.com becoming the first billion-dollar e-commerce company, and more than 2/3 of tech investment dollars going into transactional businesses. Marketplaces for services, from transportation to food delivery, are also growing exponentially, creating some of the most valuable startups globally, and disrupting entire sectors in the process. This is true in MENA as well, with Talabat.com being swooped up by Rocket Internet Group for $170M just last year. Beyond pure e-commerce platforms, e-commerce is gaining importance as a channel for all types of traditional business - from banks to FMCGS.
OMD and Arabnet’s ‘E-commerce Insights and Best Practices’ is a study to elicit insights and develop best practices for companies interested in this channel. The study is based on a survey conducted with 13 e-commerce companies and service marketplaces in the Middle East, across a range of products – from electronics to transportation services. Interviews were conducted with CEOS, Founders, VPS, and CMOS to explore the topic further and gain additional insights when possible. OMD and Arabnet thank the following companies for sharing their time and insights: Virgin, Xcite, Careem, Uber, Namshi, Markavip, Jadopado, Talabat, Bookwitty, Meltoo, Miniexchange, ecommerce Sea, and Reserveout.
This section of the study investigates the e-commerce purchase cycle and the fundamental consumer behavioral differences seen in the e-commerce space across markets. The study also explores the key social media platforms used by regional e-commerce players, along with each platform’s objectives, their digital marketing and advertising efforts, and the use of mobile ads and mobile apps.
Purchasing and Logistics
In this section, the survey takes a close look at the e-commerce purchase cycle and the fundamental consumer behavioral differences seen in the e-commerce space across markets.