FIG­URE 15: CHAN­NELS FOR LOY­ALTY INI­TIA­TIVES

Arabnet - The Quarterly - - Business -

All sur­veyed e-com­merce play­ers have loy­alty ini­tia­tives; the ma­jor­ity use email as their pri­mary chan­nel and so­cial me­dia as a sec­ondary one, to com­mu­ni­cate their ini­tia­tives, as well as for cus­tomer re­la­tion­ship man­age­ment. The loy­alty pro­grams pro­vide in­cen­tives based on the pur­chase amount, ex­clu­sive deals for sub­scribers, free cred­its, and re­fer­ral schemes.

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