Consideration & Purchase
A number of respondents highlighted that millennials are highly informed, more likely to read reviews, and look for deals during this stage of the cycle. Most users tend to make a purchase on their first 2 visits to the site, roughly within the first 3 days to 1 week of their visit. The average order value for fashion and general retailers tends to be around $100-$150, whereas the average order value for services and consumable e-commerce players is $15 to $30. To increase the average order value, the majority of retailers focus on pushing additional purchases by promoting related products or via bundling. Many retailers also endeavor to increase the average order value by focusing on shipping: either by placing minimum orders for shipping or by having a free shipping threshold.