Aware­ness

Arabnet - The Quarterly - - Business -

With re­gards to aware­ness, the ma­jor­ity of the sur­veyed e-com­merce play­ers cre­ate tar­geted ads for each stage of the pur­chase cy­cle, based on con­sumer nav­i­ga­tion, as well as to stim­u­late use in the case of long ab­sence, dur­ing hol­i­days and for ac­ti­va­tion. Age does not seem to be a key con­ver­sion fac­tor when en­gag­ing with ads: most sur­vey re­spon­dents men­tioned that younger peo­ple do not con­vert more eas­ily, and – as men­tioned pre­vi­ously – many of the com­pa­nies do not track the age of their cus­tomers. One caveat to this is that mil­len­ni­als are more open to con­sid­er­ing and mak­ing pur­chases on­line.

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