FIG­URE 17: BE­HAV­IOR ACROSS MAR­KETS

Arabnet - The Quarterly - - Business -

While sur­vey re­spon­dents did not share quan­ti­ta­tive difffff­fer­ences be­tween cus­tomers across mar­kets, they did share qual­i­ta­tive de­scrip­tions based on their ex­pe­ri­ence. For ex­am­ple, one re­tailer em­pha­sized the im­por­tance of the Ara­bic lan­guage in Saudi Ara­bia, and more specif­i­cally the use of col­lo­quial di­alect. An­other re­spon­dent com­mented on the high-fash­ion and high-price pur­chas­ing be­hav­iors in Kuwait; yet an­other high­lighted that UAE cus­tomers are the most de­mand­ing in terms of prod­uct offfff­fer­ing.

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