Fig­ure 19: Per­cent­age of Cash Trans­ac­tions

Arabnet - The Quarterly - - Business -

Many sur­vey re­spon­dents high­lighted that cash on de­liv­ery is a chal­lenge since cus­tomers tend to change their minds at de­liv­ery point, and that con­trol­ling cash pay­ments tends to be an is­sue, due to leak­age. A num­ber of re­spon­dents said they cur­rently do not ac­cept cash on de­liv­ery but are launch­ing it as they re­al­ize the im­por­tance / size of the chan­nel and the op­por­tu­ni­ties missed. Some of the sur­veyed e-com­merce play­ers also stated that send­ing a POS ma­chine to the de­liv­ery point gives con­sumers the op­por­tu­nity to pay via debit or credit card, con­sid­er­ing that many con­sumers are con­cerned with on­line pay­ment se­cu­rity.

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