MUMM

Arabnet - The Quarterly - - Entrepreneurship -

Mumm is an on­line home-made food mar­ket that al­lows users to buy home­cooked meals and dessert near them. It also pro­vides a mar­ket for tal­ented cooks to gen­er­ate in­come. Founder Waleed Abd El Rah­man was in­spired by the va­ri­ety of home-cooked meals pre­pared by moth­ers and de­cided to build a plat­form that helps en­tre­pre­neur­ial en­deav­ors ex­pand and de­liver healthy, af­ford­able food to many con­sumers.

To get started, users go to the Mumm. com web­site, sign up and select their lo­ca­tion. They can add fil­ters on cat­e­gory, food pric­ing and oth­ers to fa­cil­i­tate the search. Af­ter choos­ing from avail­able dishes and pay­ing, the food gets de­liv­ered in 90 min­utes. Mumm’s com­peti­tors are the Egypt-based Akla-baity, which of­fer 8 to 24 hour de­liv­ery, as well as Saudi Ara­bia’s Akil Bayt. As for food safety reg­u­la­tions, Mumm have a cru­cial process by which they en­sure food is safe. Dur­ing the in­duc­tion, they in­spect the kitchen and con­tinue to do so ev­ery two weeks with spot checks through­out. They also give the cooks sim­ple in­struc­tions and tips on how to en­sure high food qual­ity and safety stan­dards.

To­day, Mumm pro­vides a so­lu­tion for re­gional fi­nan­cial is­sues, en­abling un­em­ployed women to make $ 330 a month. In 2016, Mumm part­nered with Fard, a refugee non­profit to in­volve Syr­ian, Iraqi and Su­danese women into the food in­dus­try. Mumm also part­nered with lead­ing technology in­vestor A15, to merge with A15’s startup Dishdino, which fol­lows a sim­i­lar model, and raise seed in­vest­ment by A15.

Coun­try: Egypt Launched: 2015 Cat­e­gory: Home­made Food

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