Arabnet - The Quarterly - - Entrepreneurship -

Elves is a per­sonal helper app that pairs users with real-life as­sis­tants they can chat with. The as­sis­tants help users to search, book, buy, and de­liver tai­lored gifts and items. While real peo­ple help and as­sist, an AI ma­chine learns and repli­cates. Elves was founded by Karim El­sahy, Abeer El­sisy, Ka­reem Diaa, Khaled Gomma and Ab­del­rah­man Zo­hiery. It started offff as an ex­per­i­ment the team built dur­ing the Christ­mas break in 2015, and later on de­vel­oped to be­come a concierge service. Ac­cord­ing to co-founder Elashy, the strong­est value propo­si­tion of Elves is that it offfff­fers real hu­man service for free to its users. Users can ei­ther down­load the elves app, or go on Face­book Mes­sen­ger to start chat­ting with a real as­sis­tant. Bots gen­er­ate mes­sages that the hu­man as­sis­tants re­view and edit be­fore send­ing them to the user. Pay­ment for Elves ser­vices is made by credit card on­line through a se­cure check-out on the ap­pli­ca­tion, or through a link sent via Face­book chat. There is also the op­tion of the Elves Wal­let, which can be topped up us­ing Elves cards. Elves get their rev­enue by tak­ing a per­cent­age from the service provider for each user that comes through the Elves app or through its Face­book mes­sag­ing service.

Elves has raised $400k from the Kauffffff­man Fel­lows Syn­di­cate, a fam­ily of­fice in Texas, Cairo An­gels, and a few lo­cal an­gels in­clud­ing Con O’don­nel. The Elves app, which was launched in early 2016, has around 15k monthly ac­tive users. The top 10% of its users use Elves al­most daily and 80% re­peat pur­chase within a 28 day pe­riod. Elves, be­ing an in­no­va­tive three way con­ver­sa­tion be­tween the user, the bot and the as­sis­tant, has no known com­peti­tors in the MENA re­gion.

Coun­try: Egypt Launched: 2016 Cat­e­gory: Concierge

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