Elves is a personal helper app that pairs users with real-life assistants they can chat with. The assistants help users to search, book, buy, and deliver tailored gifts and items. While real people help and assist, an AI machine learns and replicates. Elves was founded by Karim Elsahy, Abeer Elsisy, Kareem Diaa, Khaled Gomma and Abdelrahman Zohiery. It started offff as an experiment the team built during the Christmas break in 2015, and later on developed to become a concierge service. According to co-founder Elashy, the strongest value proposition of Elves is that it offffffers real human service for free to its users. Users can either download the elves app, or go on Facebook Messenger to start chatting with a real assistant. Bots generate messages that the human assistants review and edit before sending them to the user. Payment for Elves services is made by credit card online through a secure check-out on the application, or through a link sent via Facebook chat. There is also the option of the Elves Wallet, which can be topped up using Elves cards. Elves get their revenue by taking a percentage from the service provider for each user that comes through the Elves app or through its Facebook messaging service.
Elves has raised $400k from the Kauffffffman Fellows Syndicate, a family office in Texas, Cairo Angels, and a few local angels including Con O’donnel. The Elves app, which was launched in early 2016, has around 15k monthly active users. The top 10% of its users use Elves almost daily and 80% repeat purchase within a 28 day period. Elves, being an innovative three way conversation between the user, the bot and the assistant, has no known competitors in the MENA region.
Country: Egypt Launched: 2016 Category: Concierge