Numu Cap­i­tal In­vests in Mintrics

Arabnet - The Quarterly - - Industry Stories -

Numu Cap­i­tal, the Dubai-based VC seed fund, in­vested an undis­closed amount in Mintrics, the so­cial video an­a­lyt­ics dash­board, in June. Numu’s in­vest­ment is geared to­wards sup­port­ing the Egyp­tian startup’s global ex­pan­sion plans and fur­ther de­vel­op­ment of the tech­nol­ogy. In ad­di­tion to re­ceiv­ing an undis­closed seed fund in Fe­bru­ary, and an an­gel in­vest­ment in June, Mintrics were also one of 72 ap­pli­cants, out of 450 to­tal, that were cho­sen to par­tic­i­pate in a four-month Swiss pro­gram by Bos­ton-based Ac­cel­er­a­tor pro­gram Mass­chal­lenge that ended in Septem­ber. Mintrics is a so­cial video an­a­lyt­ics tool that pro­vides the science be­hind video con­tent cre­ation. The tool an­a­lyzes data and gives unique metrics, charts and bench­marks that ex­plain how the video is do­ing, and then gives rec­om­men­da­tions on how to im­prove. Tarek Nasr and Tarek Sha­l­aby, who run a dig­i­tal cre­ative agency called The­p­lanet in Cairo, launched the startup in Fe­bru­ary 2016, af­ter they couldn’t find a tool to mea­sure how their cre­ative video con­tent on Face­book was per­form­ing, as Face­book In­sights was too ba­sic and did not dig deep into the metrics. To­day, Mintrics is the only tool that an­a­lyzes com­pares and bench­marks videos across Face­book and Youtube us­ing users’ to­kens and not Face­book API. Mintrics cur­rently has three pay­ment plans, each of which comes with a 15-day free trial, and users an­a­lyz­ing up to 10 videos can use Mintrics for free. Brands and con­tent cre­ators that have used Mintrics to an­a­lyze their videos in­clude the likes of Buz­zfeed, Gopro, LG, Dis­ney, AJ+, Face­book, Amer­i­can Idol, and sev­eral oth­ers. Mintrics has been used to an­a­lyze 251,899 videos up to date, and has gar­nered 56,603,550,972 views so far.

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