Souq.com Ac­quires Wing.ae

Arabnet - The Quarterly - - Industry Stories -

In Septem­ber, Dubai-based ecom­merce plat­form, Souq.com, ac­quired Dubai-based courier startup, Wing.ae. Founded by Muzaf­far Karabaev in 2016, Wing.ae is an on-de­mand de­liv­ery and courier mar­ket­place and first re­ceived fund­ing from Souq.com in Au­gust 2016. The ac­qui­si­tion, which is Souq’s first since be­ing bought by Ama­zon, will al­low the ecom­merce plat­form to pro­vide in­no­va­tive mo­bile and web-based de­liv­ery so­lu­tions for its cus­tomers and mer­chants and will also al­low Wing.ae to con­tinue in­vest­ing in grow­ing its same and next day de­liv­ery ser­vice in the re­gion. Wing.ae’s fast-de­liv­ery net­work will po­ten­tially help Ama­zon build out its Prime busi­ness in the re­gion. Prime is Ama­zon’s the sub­scrip­tion-based ser­vice that pro­vides free and fast ship­ping to mem­bers on many dif­fer­ent items, along with a bunch of other perks like mu­sic and video ser­vices. Ama­zon has al­ready started sell­ing a hand­ful of Ama­zon-branded prod­ucts through Souq.com as it moves to grab a larger share of the Mid­dle East’s on­line shop­ping mar­ket.

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