INVESTMENTS IN MENA BY STARTUP BUSINESS MODEL
FIGURE 9: PERCENT NUMBER OF INVESTMENTS BY STARTUP BUSINESS MODEL
Examining the past four years of deals, transactional business models (38%) comprise the largest share. Next come media (advertising) and software as a service which encompass close to 50% of all deals by business model. The three aforementioned business models add up to 82% of all deals that took place regionally in the past four years.