Arabnet - The Quarterly - - Entrepreneurship -

Founded by nu­tri­tional spe­cial­ist, Mas Watad, Dawsat started as a unique nu­mer­i­cal sys­tem of clas­si­fy­ing foods that has since evolved into a mo­bile ap­pli­ca­tion, web­site, mag­a­zine, Youtube chan­nel and phys­i­cal well­ness cen­ters. Cre­ated af­ter Watad no­ticed that the re­gion lacked its own spe­cific nu­tri­tional guide to healthy eat­ing, Dawsat is the first and only well­ness pro­gram based on an easy-to-fol­low points sys­tem and the tra­di­tional Arab kitchen. Tai­lored to the user’s age and gen­der in ac­cor­dance with sci­en­tific re­search, the pro­gram is based on a daily points-quota sys­tem as well as weekly group sup­port meet­ings. Us­ing Watad’s nu­mer­i­cal sys­tem, food and drink items are as­signed a num­ber based on their in­gre­di­ents. Through the mo­bile app, users can keep track of their daily meals, Dawsat con­sump­tion and fit­ness ac­tiv­i­ties. On the web­site, they can ac­cess suc­cess sto­ries, recipes, ar­ti­cles about food, Dawsat news, and cook­ing videos by Watad her­self.

Dawsat’s busi­ness model con­sists of the on­line plat­forms, of­fline plat­forms, and the in-per­son method­ol­ogy at the well­ness cen­ters and the cost varies ac­cord­ing to the type of ser­vice of­fered.

To­day, Dawsat has 20 core em­ploy­ees, 65 well­ness cen­ter lead­ers work­ing in Pales­tine, Jor­dan, UAE and London, and 30,000 users on its mo­bile ap­pli­ca­tion. Watad and her team are cur­rently look­ing to ex­pand their ser­vices in MENA as well as Europe, and are in talks with po­ten­tial in­vestors to grow the startup, ex­pand and move for­ward.

Coun­try: Pales­tine Launched: 2016 Cat­e­gory: Well­ness

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