Founded by nutritional specialist, Mas Watad, Dawsat started as a unique numerical system of classifying foods that has since evolved into a mobile application, website, magazine, Youtube channel and physical wellness centers. Created after Watad noticed that the region lacked its own specific nutritional guide to healthy eating, Dawsat is the first and only wellness program based on an easy-to-follow points system and the traditional Arab kitchen. Tailored to the user’s age and gender in accordance with scientific research, the program is based on a daily points-quota system as well as weekly group support meetings. Using Watad’s numerical system, food and drink items are assigned a number based on their ingredients. Through the mobile app, users can keep track of their daily meals, Dawsat consumption and fitness activities. On the website, they can access success stories, recipes, articles about food, Dawsat news, and cooking videos by Watad herself.
Dawsat’s business model consists of the online platforms, offline platforms, and the in-person methodology at the wellness centers and the cost varies according to the type of service offered.
Today, Dawsat has 20 core employees, 65 wellness center leaders working in Palestine, Jordan, UAE and London, and 30,000 users on its mobile application. Watad and her team are currently looking to expand their services in MENA as well as Europe, and are in talks with potential investors to grow the startup, expand and move forward.
Country: Palestine Launched: 2016 Category: Wellness