Arabnet - The Quarterly - - Entrepreneurship -

Founded by Me­hdi Khemiri, Fav­i­zone is a plat­form that al­lows e-mer­chants to fully ex­ploit new tech­nolo­gies and the po­ten­tial of big data. Fav­i­zon taps into cus­tomers’ past pref­er­ences and real-time be­hav­ior to de­liver one-to-one rec­om­men­da­tions to sell­ers across all chan­nels, while also boost­ing a sell­ers’ e-com­merce web­site per­for­mance. The aim is to match com­plex big data tools with a sim­ple in­ter­face to help e-mer­chants im­prove their of­fers. The ser­vice is easy to in­stall, and gath­ers ac­tiv­ity data of each of the cus­tomers of Fav­i­zone’s e-mer­chant clients. The clients are then given one-to-one rec­om­men­da­tions by Fav­i­zone and can choose dif­fer­ent ac­tions to push their cus­tomers to buy, such as cus­tom­ized rec­om­men­da­tions via chan­nels such as e-shop, emails and mes­sag­ing apps.

Although orig­i­nally based in Tu­nisia, Fav­i­zone have since opened a sub­sidiary in the busi­ness hub Ill-de-france, which they found eas­ier to ex­pand to in terms of mo­bil­ity and visas com­pared to the UAE or the US. The cre­ation of the sub­sidiary should cre­ate about 20 jobs in 3 years and will help the startup to ex­pand its busi­ness in Europe.

In May, Fav­i­zone was de­clared the win­ner of the Tu­nisian leg of the Seed­stars World global seed-stage star­tups com­pe­ti­tion and will rep­re­sent Tu­nisia at both the Seed­stars Global Sum­mit in Switzer­land next year and at the Re­gional Sum­mit in Africa in Rwanda in De­cem­ber. Fav­i­zone is aim­ing to look for fund­ing in France to ac­cel­er­ate Fav­i­zone’s growth.

Coun­try: Tu­nisia Launched: 2016 Cat­e­gory: E-com­merce

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.