Arabnet - The Quarterly - - Entrepreneurship -

Founded by Samy El Khoury, Vi­sion in Mo­tion of­fers an ad­vanced soft­ware­based so­lu­tion that al­lows brick-and­mor­tar busi­nesses to mon­i­tor, track and an­a­lyze their cus­tomers’ be­hav­ioral pat­terns and de­rive as much value from the data as e-com­merce coun­ter­parts.

The startup’s tech plat­form al­lows re­tail stores to mon­i­tor their cus­tomers us­ing im­age pro­cess­ing and com­puter vi­sion tech­nol­ogy. By con­nect­ing to sur­veil­lance cam­eras and track­ing peo­ple’s be­hav­ioral pat­terns as they shop, busi­nesses can know how many con­sumers en­tered the store, what they are look­ing at, and how long they are stay­ing in the store or a cer­tain area. The dy­namic heat maps gen­er­ated by the startup’s tech­nol­ogy and su­per­im­posed on ac­tual pictures of the store also help to track their cus­tomers’ move­ments and trace their paths, mak­ing the tech­nol­ogy more ac­cu­rate and af­ford­able com­pared to other sim­i­lar so­lu­tions.

In April 2016, Vi­sion in Mo­tion were part of Speed@bdd’s sec­ond batch of star­tups, and got the chance to travel to Sil­i­con Val­ley and par­tic­i­pate in the Black­box Con­nect pro­gram. In 2017,

the startup came first at Arab­net Beirut’s 2017 Startup Bat­tle and were one of 5 star­tups se­lected for the fi­nal pitch round at the Startup Cham­pi­onship in Dubai. In Septem­ber, they came first place in Seed­stars Beirut. To­day, Vi­sion in Mo­tion is in­stalled in over 40 lo­ca­tions across Le­banon, and plans to ex­pand to the UAE and KSA in the com­ing two years. Coun­try: Le­banon Launched: 2016 Cat­e­gory: Soft­ware

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