FOOD SUB­SCRIP­TION

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Meal Kits

Meal kits, another rel­a­tively re­cent food tech model, cap­i­tal­ize on con­sumers’ de­mands for fast and easy meals by send­ing them recipes and pre-pack­aged, pre-mea­sured fresh in­gre­di­ents for meals they can cook at home. Ad­ver­tised as a healthy and eco­nom­i­cal al­ter­na­tive to pre-pre­pared food and restau­rant take­out, meal kit star­tups op­er­ate some­where be­tween a restau­rant, gro­cery store, and de­liv­ery ser­vice, with most be­ing sub­scrip­tion-based.

With meal kit star­tups gar­ner­ing at­ten­tion from both con­sumers and in­vestors world­wide, it comes as no sur­prise that the MENA re­gion is al­ready home to six meal kit star­tups, four of which are based in the UAE, and two of which are based in Egypt and Kuwait. Nearly iden­ti­cal in ser­vice, the star­tups dif­fer only in pric­ing and meal plan of­fer­ings, and mainly tar­get health-con­scious mil­len­ni­als and young cou­ples/fam­i­lies.

Food Sub­scrip­tion Boxes

Sub­scrip­tion boxes are noth­ing new to the startup world. In the past few years, sub­scrip­tion boxes have been one of the fastest grow­ing trends in the startup world, and are still gain­ing in pop­u­lar­ity. One of the most pop­u­lar cat­e­gories is food boxes, which un­like meal kits, tend to con­tain cu­rated themed items hand-picked by the ven­dor.

With health­ier niche foods tak­ing offff in re­cent years, tai­lored food sub­scrip­tion boxes in MENA mainly cater to the re­gion’s health-con­scious res­i­dents and food­ies, de­liv­er­ing ev­ery­thing from or­ganic, ready-to-eat fruits and qual­ity meats to healthy snacks and fit­ness sup­ple­ments. Out of the 6 food sub­scrip­tion star­tups lo­cated in MENA, 5 are based in the UAE, and the re­gion will most likely see more pop­ping up in the near fu­ture.

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