Event­tus Raises In­vest­ment of $2M

Arabnet - The Quarterly - - Industry Stories -

Event­tus an­nounced a new in­vest­ment round of $2M led by Al­ge­bra Ven­tures and 500 Star­tups, bring­ing the to­tal cap­i­tal raised by the com­pany to $2.65M in less than two years. The in­vest­ment will al­low Event­tus to ac­cel­er­ate its ex­pan­sion in the Mid­dle East and in­tro­duce new prod­ucts to also com­pete on a global scale. The com­pany’s roadmap fo­cuses on de­vel­op­ing new plat­form fea­tures for op­ti­miz­ing the out­comes of all event stake­hold­ers and new fea­tures range from mak­ing the lead gen­er­a­tion process more ef­fi­cient for ex­hibitors to di­ver­si­fy­ing the rev­enue gen­er­a­tion op­tions for or­ga­niz­ers. Event­tus is also on course to launch its’ new AI mod­ule that will en­able par­tic­i­pants to iden­tify the best peo­ple to con­nect to at each event based on a ma­chine learn­ing al­go­rithm that un­der­stands their busi­ness goals bet­ter and bet­ter with each in­ter­ac­tion. Event­tus has been work­ing on tech­nolo­gies such as so­cial me­dia in­te­gra­tion, per­son­al­iza­tion or real-time in­tel­li­gence, and has seen an im­pact in the en­gage­ment rates of at­ten­dees and an in­crease in the longevity of event se­ries.

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