Eventtus Raises Investment of $2M
Eventtus announced a new investment round of $2M led by Algebra Ventures and 500 Startups, bringing the total capital raised by the company to $2.65M in less than two years. The investment will allow Eventtus to accelerate its expansion in the Middle East and introduce new products to also compete on a global scale. The company’s roadmap focuses on developing new platform features for optimizing the outcomes of all event stakeholders and new features range from making the lead generation process more efficient for exhibitors to diversifying the revenue generation options for organizers. Eventtus is also on course to launch its’ new AI module that will enable participants to identify the best people to connect to at each event based on a machine learning algorithm that understands their business goals better and better with each interaction. Eventtus has been working on technologies such as social media integration, personalization or real-time intelligence, and has seen an impact in the engagement rates of attendees and an increase in the longevity of event series.