Vir­tual and Aug­mented Re­al­ity

Arabnet - The Quarterly - - Industry Stories -

Aug­mented (AR) and vir­tual re­al­ity ( VR) have pen­e­trated nu­mer­ous in­dus­tries since in­cep­tion, in­clud­ing the au­to­mo­tive in­dus­try es­pe­cially. Au­tomak­ers are mak­ing use of AR and VR in both mar­ket­ing and sell­ing prac­tices. This tech­nol­ogy is both ac­ces­si­ble at the com­fort of your own home as well as at cer­tain deal­er­ships. AR and VR tech­nol­ogy pro­vide an ad­di­tional ser­vice layer to widely avail­able In­ter­net data and in­for­ma­tion – cus­tomers now have an in-depth vi­su­al­iza­tion of their car with the abil­ity to make changes to both in­te­rior and ex­te­rior fea­tures. With this tech­nol­ogy, cus­tomers are able to test drive and ex­pe­ri­ence their cus­tom­ized ve­hi­cles on­line like never be­fore. So what’s the difffff­fer­ence be­tween aug­mented and vir­tual re­al­ity? en­hance­ments AR lay­ers compu at ter- p an gen­er­ated ex­ist­ing re­al­ity pro­vid­ing tthe abil­ity of vir­tual in­ter­ac­tion. VR, how­ever, is an ar­ti­fi­cial, com­puter-gen­er­ated sim­u­la­tion of a real life en­vi­ron­ment/sit­u­a­tion. It is im­mer­sive and stim­u­lates both your senses of vi­sion and hear­ing. In au­to­mo­tive re­tail, AR is mainly be­ing used to sho wcase ve­hi­cles to the cus­tomer from a th hird-per­son point of view with the cho­sen specs and op­tions. VR, on the other hand, pro­vides an im­mer­sive first-per­son ex­pe­ri­ence with an in-car ex­pe­ri­ence for view­ing the in­te­rior of the car as well as test-driv­ing. although With AR still and in V R i s tech­nol­ogy, in­fancy with a Rt t their lot to deal­ers be im­prove will d, en­joy au­tomak­ers sig­nif­i­cant and cost de cuts. Deal­er­ships to­day spend end­less amounts of cash on show­room space and ac­cord­ing to Bloomberg, spend ap­prox­i­mately $2.75B an­nu­ally in lots. in­ter­est Fur­ther­more, to keep n ew giv­ing ve­hi­cles e, the cus­tomer on their a com­pelling ex­pe­ri­ence leads to in­crease sales and higher spec­i­fi­ca­tion pur­chases.

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