Virtual and Augmented Reality
Augmented (AR) and virtual reality ( VR) have penetrated numerous industries since inception, including the automotive industry especially. Automakers are making use of AR and VR in both marketing and selling practices. This technology is both accessible at the comfort of your own home as well as at certain dealerships. AR and VR technology provide an additional service layer to widely available Internet data and information – customers now have an in-depth visualization of their car with the ability to make changes to both interior and exterior features. With this technology, customers are able to test drive and experience their customized vehicles online like never before. So what’s the difffffference between augmented and virtual reality? enhancements AR layers compu at ter- p an generated existing reality providing tthe ability of virtual interaction. VR, however, is an artificial, computer-generated simulation of a real life environment/situation. It is immersive and stimulates both your senses of vision and hearing. In automotive retail, AR is mainly being used to sho wcase vehicles to the customer from a th hird-person point of view with the chosen specs and options. VR, on the other hand, provides an immersive first-person experience with an in-car experience for viewing the interior of the car as well as test-driving. although With AR still and in V R i s technology, infancy with a Rt t their lot to dealers be improve will d, enjoy automakers significant and cost de cuts. Dealerships today spend endless amounts of cash on showroom space and according to Bloomberg, spend approximately $2.75B annually in lots. interest Furthermore, to keep n ew giving vehicles e, the customer on their a compelling experience leads to increase sales and higher specification purchases.