On­line Re­tail

Arabnet - The Quarterly - - Industry Stories -

Ac­cord­ing to a study by Ernst & Young, con­sumers spend an av­er­age of 10 hours scour­ing the web be­fore pur­chas­ing a car. The In­ter­net pro­vides cus­tomers with easy ac­cess to tremen­dous amounts of on­line data and in­for­ma­tion, cut­ting out the need for a deal­er­ship visit. With a large part of the ve­hi­cle-pur­chas­ing jour­ney al­ready on­line, it’s only a mat­ter of time un­til buy­ing a car over the in­ter­net be­comes more com­mon. Both au­tomak­ers and re­tail com­pa­nies are ex­per­i­ment­ing with on­line au­to­mo­tive re­tail. One of the first au­tomak­ers to take ve­hi­cle sale on­line is Tesla. Or­der­ing a Tesla is ex­actly like any buy­ing ex­pe­ri­ence you've had on the in­ter­net. Sim­ply choose your specs and op­tions, pre­view the car us­ing their 3D con­fig­u­ra­tor and then in­di­cate your pre­ferred de­liv­ery tim­ing. Af­ter en­ter­ing your con­tact in­for­ma­tion and pay­ing the $2,500 or­der pay­ment, your fi­nal pay­ment is also con­ducted on­line. Cus­tomers have the op­tion to pay via elec­tronic bank ac­count debit or wire trans­fer. Or­dered ve­hi­cles are then cus­tom built and de­liv­ered to a Tesla ser­vice cen­ter near­est to you for pickup. Other au­tomak­ers such as Hyundai, Mercedes, BMW, and Volvo have also started to set up their own small ex­per­i­ments sell­ing their cars through

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