Vend­ing Ma­chines

Arabnet - The Quarterly - - Industry Stories -

Due to mas­sive amounts of on­line data and 3D con­fig­u­ra­tors, car buy­ers to­day know ex­actly what car they want be­fore ever set­ting foot in a show­room. This fact begs for a change in au­to­mo­tive re­tail. With some au­tomak­ers re­luc­tant and oth­ers slowly shift­ing their sales model, start-up Car­vana (con­sid­ered an on­line re­tailer) has de­cided to cap­i­tal­ize on this and start of­fer­ing con­sumers ve­hi­cles through mas­sive au­to­mo­bile vend­ing ma­chines. Car­vana al­lows you to buy a car just as easy as grab­bing a soda from a vend­ing ma­chine. The cus­tomer starts by go­ing on­line and check­ing out Car­vana’s vast in­ven­tory. The cus­tomer has ac­cess to a 3D rep­re­sen­ta­tion of the car in­side and out, its specs, main­te­nance his­tory and op­tions. The cus­tomer can then buy the car, get ap­proval of fi­nanc­ing and even get the trade-value of their cur­rent car in just min­utes. The car is then de­liv­ered and loaded at the near­est Car­vana vend­ing ma­chine or de­liv­ered to their door. For vend­ing ma­chine pickup, a unique over­sized coin is sent to the cus­tomer, which is put into an over­sized coin re­cep­ta­cle on lo­ca­tion. The vend­ing ma­chine then grabs your car, rolls it down and de­posits the cus­tomer’s car into a bay – and that’s it, the cus­tomer just drives off into the sun­set. Car­vana also of­fers cus­tomers a ‘7 days no ques­tions asked’ re­turn pol­icy with a 100-day war­ranty. An­other Sin­ga­pore-based com­pany called Au­to­bahn has also built their own au­to­mo­tive vend­ing ma­chine. How­ever, Au­to­bahn ex­clu­sively pro­vides lux­ury pre-owned ve­hi­cles. From the com­fort of a sofa on the ground floor, po­ten­tial buy­ers can view the in­ven­tory of 70 to 80 lux­ury cars and then or­der their car us­ing a pro­vided tablet. Once a se­lec­tion is made, a pro­mo­tional video of that car is played while the ve­hi­cle is au­to­mat­i­cally trans­ported down to the cus­tomer. These vend­ing deal­er­ships not only cut costs by elim­i­nat­ing the need for a sales force but also pro­vide profit in­crease through space cost-savings. Where tra­di­tional deal­er­ships re­quire five to ten times the space to store all their ve­hi­cles, Car­vana and Au­to­bahn store their en­tire in­ven­tory in just one mas­sive vend­ing ma­chine. With Car­vana ex­pand­ing, ex­pect to see more of these vend­ing ma­chines pop-up in no time.

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