The Bril­liance and Un­cer­tainty of MENA’S Car Care Ser­vices In­dus­try

Arabnet - The Quarterly - - Industry Stories - By Lynn El Bizri | @lnlne

We ex­plore MENA Star­tups are aim­ing to rev­o­lu­tion­ize the tra­di­tional car care sec­tor with in­no­va­tive tech­no­log­i­cal al­ter­na­tives that are eco-friendly, con­ve­nient, and time-sav­ing.

It’s no se­cret that the MENA re­gion has been wit­ness­ing a flood of on-de­mand star­tups. From food de­liv­ery to trans­porta­tion, busi­nesses are pop­ping up across in­dus­tries to cater to con­sumers’ needs for fast and con­ve­nient ser­vices. The au­to­mo­tive in­dus­try, which is con­stantly chal­lenged with tech­no­log­i­cal de­vel­op­ments and evolv­ing busi­ness mod­els, is fully em­brac­ing the on-de­mand trend, and in the past few years has wit­nessed the launch of hun­dreds of on-de­mand car ser­vices by ex­ist­ing providers and op­er­a­tors as well as en­trepreneurs across the re­gion. Ac­cord­ing to global an­a­lysts Frost & Sul­li­van, 33.91 mil­lion pas­sen­ger ve­hi­cles will cover the MENA re­gion’s roads by 2020, a 61% in­crease over to­day’s 21.02 mil­lion cars. This ris­ing num­ber of ve­hi­cles has made MENA a grow­ing mar­ket for in­no­va­tive on-de­mand ser­vices specif­i­cally in the car care sec­tor. En­com­pass­ing ser­vices such as car wash­ing, road­side as­sis­tance and car main­te­nance, car care busi­nesses are boom­ing, partly due to the large num­ber of cars be­ing sold as well as the re­gion’s par­tic­u­lar weather con­di­tions. Star­tups, in par­tic­u­lar, are aim­ing to rev­o­lu­tion­ize the tra­di­tional car care sec­tor with in­no­va­tive tech­no­log­i­cal al­ter­na­tives that are eco-friendly, con­ve­nient, and time-sav­ing.

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