The Brilliance and Uncertainty of MENA’S Car Care Services Industry
We explore MENA Startups are aiming to revolutionize the traditional car care sector with innovative technological alternatives that are eco-friendly, convenient, and time-saving.
It’s no secret that the MENA region has been witnessing a flood of on-demand startups. From food delivery to transportation, businesses are popping up across industries to cater to consumers’ needs for fast and convenient services. The automotive industry, which is constantly challenged with technological developments and evolving business models, is fully embracing the on-demand trend, and in the past few years has witnessed the launch of hundreds of on-demand car services by existing providers and operators as well as entrepreneurs across the region. According to global analysts Frost & Sullivan, 33.91 million passenger vehicles will cover the MENA region’s roads by 2020, a 61% increase over today’s 21.02 million cars. This rising number of vehicles has made MENA a growing market for innovative on-demand services specifically in the car care sector. Encompassing services such as car washing, roadside assistance and car maintenance, car care businesses are booming, partly due to the large number of cars being sold as well as the region’s particular weather conditions. Startups, in particular, are aiming to revolutionize the traditional car care sector with innovative technological alternatives that are eco-friendly, convenient, and time-saving.