Man­ning Up

Bespoke - - EMPEROR 1688 -

At a time when more and more lux­ury watch brands are ex­pand­ing their prod­uct lines to ac­co­mo­date the ever more so­phis­ti­cated tastes of fe­male cus­tomers, Chanel is, as al­ways, swim­ming against the cur­rent. The com­pany just launched its first watch made ex­clu­sively for men. Named Mon­sieur de Chanel, it took five years to de­velop and comes equipped with the brand’s first in-house high­watch­mak­ing move­ment com­pris­ing 170 com­po­nents, a jump­ing hour, ret­ro­grade min­utes and a three-day power re­serve. Sized nicely at 40mm in di­am­e­ter with a 10mm thick­ness, this hand­some watch will be limited to just 300 pieces (half in white gold, at 36,000 USD, and the other half in a Chanel al­loy called beige gold, priced at 34,500 USD).

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