INTERVIEW: BACK IN THE GAME y & Co.

Bespoke - - EMPEROR 1688 -

Why is the CT60 col­lec­tion – named af­ter founder Charles Tif­fany and the sixty sec­onds of a New York minute (an Amer­i­can phrase used to de­scribe the feel­ing of time pass­ing too quickly) so im­por­tant? CT60 is a very im­por­tant mile­stone as it’s a trib­ute to the creative ge­nius of our founder Charles Tif­fany and a ref­er­ence to the buzz of New York City, where a lot can hap­pen in sixty sec­onds. It’s faith­ful to our her­itage as it is a rein­ter­pre­ta­tion of a Tif­fany watch worn by Pres­i­dent Franklin De­lano Roo­sevelt. It’s faith­ful to New York de­sign by be­ing el­e­gant and func­tional. It’s faith­ful to our legacy of Swiss watch­mak­ing, as we now have a ded­i­cated in­house team based in Switzer­land built al­most from scratch again fol­low­ing the ter­mi­na­tion of a joint ven­ture with Swatch and fol­lows the road paved by Charles Tif­fany when, in 1874, he cre­ated one of the big­gest watch man­u­fac­tur­ers in Switzer­land.

Can you tell us more about that legacy? In 1853, Charles Tif­fany in­stalled one of New York City’s first pub­lic clocks above his store. In 1854, An­toine Nor­bert de Patek and Charles Tif­fany formed a part­ner­ship. In 1868, Tif­fany in­tro­duced Amer­ica’s first stop­watch, the Tif­fany Timer. In 1874, Tif­fany opened their afore­men­tioned watch­mak­ing fa­cil­i­ties in Geneva to cre­ate time­pieces for the Amer­i­can mar­ket. In 1945, Pres­i­dent Franklin Roo­sevelt wore a Tif­fany at the his­toric Yalta Con­fer­ence be­fore head­ing to Saudi Ara­bia to meet King Ab­du­laziz to sign a treaty of co­op­er­a­tion. In 1973, Tif­fany paved the way to dig­i­tal watches with the Pul­sar. And in 1984 Tif­fany in­tro­duces the iconic At­las watch, which is still a best­seller to­day.

How does the CT60 fit within a pre­dom­i­nantly women’s jew­ellery brand? Most of our cus­tomers are ac­tu­ally men, search­ing for the per­fect gift their loved ones. We’d now love to have more ladies search­ing for that. Our of­fer­ing is very unique com­pared to other watch play­ers be­cause we of­fer a unique blend be­tween the best of New York and the Swiss craft.

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