INTERVIEW: BACK IN THE GAME y & Co.
Why is the CT60 collection – named after founder Charles Tiffany and the sixty seconds of a New York minute (an American phrase used to describe the feeling of time passing too quickly) so important? CT60 is a very important milestone as it’s a tribute to the creative genius of our founder Charles Tiffany and a reference to the buzz of New York City, where a lot can happen in sixty seconds. It’s faithful to our heritage as it is a reinterpretation of a Tiffany watch worn by President Franklin Delano Roosevelt. It’s faithful to New York design by being elegant and functional. It’s faithful to our legacy of Swiss watchmaking, as we now have a dedicated inhouse team based in Switzerland built almost from scratch again following the termination of a joint venture with Swatch and follows the road paved by Charles Tiffany when, in 1874, he created one of the biggest watch manufacturers in Switzerland.
Can you tell us more about that legacy? In 1853, Charles Tiffany installed one of New York City’s first public clocks above his store. In 1854, Antoine Norbert de Patek and Charles Tiffany formed a partnership. In 1868, Tiffany introduced America’s first stopwatch, the Tiffany Timer. In 1874, Tiffany opened their aforementioned watchmaking facilities in Geneva to create timepieces for the American market. In 1945, President Franklin Roosevelt wore a Tiffany at the historic Yalta Conference before heading to Saudi Arabia to meet King Abdulaziz to sign a treaty of cooperation. In 1973, Tiffany paved the way to digital watches with the Pulsar. And in 1984 Tiffany introduces the iconic Atlas watch, which is still a bestseller today.
How does the CT60 fit within a predominantly women’s jewellery brand? Most of our customers are actually men, searching for the perfect gift their loved ones. We’d now love to have more ladies searching for that. Our offering is very unique compared to other watch players because we offer a unique blend between the best of New York and the Swiss craft.