She’s a Keepa
With so many social media stars turning fashion designer it’s hard to filter the good from the bad. Dubai-based Mariam Yehia caught our attention for all the right reasons.
Wearing a fitted purple Lakers tank and little makeup, Mariam Yehia at first doesn’t look anything like the colourfully fashionable woman who often appears on the Mrs. Keepa Instagram account. Speaking from her Dubai apartment late on a Monday morning, Yehia appears more unconcerned than one would expect from a socialite, with her dark wavy hair casually flipped over to one side. Though she’s clearly well kept, this sporty version of Yehia is a far cry from the highly polished appearance she normally cultivates. And even the way she speaks is a little unexpected, with a confident tone delivered through a calm but husky voice. However, as she begins to tell me about her newly launched prêt-à-porter collection, the public persona begins to emerge – the woman-about-town who has become somewhat of a fixture on the Dubai social scene, the one who unabashedly mixes prints and colours resulting in a myriad of unique looks. She is also the same Mariam Yehia who appeared in last February’s Harper’s Bazaar Arabia’s Best Dressed issue. “Media has served me the way I wanted it to serve me. All I want now is buyers,” she says emphatically. “You can create a buzz, but there needs to be something more behind it all.” At last count more than 65,000 people were following her Instagram page, which is filled with photographs of Mariam looking ever stylish, often with her young daughter or her Lebanese husband in tow. Though it ostensibly started as a personal account, it recently became the platform for her Mrs. Keepa collection, a boho-luxe