Jeff Koons and Louis Vuitton have joined forces to make sure the Mona Lisa gets her own handbag.
At first glance, you might mistake Louis Vuitton’s new Masters collection of bags and accessories as something developed by an enterprising museum shop. But look a little closer and you’ll notice the tell-tale signs that these are Louis Vuittons, not least the initials and floral symbols from George Vuitton’s iconic Monogram Canvas of 1896. The collection was created in collaboration with world-famous 62-year-old American artist Jeff Koons, who left a couple of signatures of his own – namely his inflatable bunny and JK initials. Koons’ insipration for the collection was of course his ‘Gazing Ball’ series , first developed in 2013, in which a metallic blue ball was positioned front and centre within some of the most famous works of art. For this Louis Vuitton collection, he took a similar approach, using printed leather as his canvas but ditching the ball for a metallic nameplate of each artist. The collection includes works by five Masters (Da Vinci, Titian, Rubens, Fragonard and Van Gogh) printed on LV’S Speedy, Neverfull, and Keepall bags alongside wallets, keychains, shawls and silk squares. And if you don’t think fine art should be used as a fashion statement, well that’s precisely the point. At the very least Koons – and LV – have got you thinking. Prices range from 600 USD to 4,100 USD.