There’s an excellent new men’s swimwear brand offering tailored-style shorts all the way from Punta del Este, but they’re our beautiful little secret, so let’s keep it between us.
Given that Villebrequin traces its roots back to 1970s Saint Tropez, it’s pretty fitting that Uruguay’s Punta del Este, often called the Saint Tropez of Latin America, now has its own luxury swimwear label – Marané. And from a single pop-up flagship store, located in the old fishing village of Manantiales, this burgeoning brand is already selling to discerning customers the world over, through stockists in Buenos Aires, Miami and Zürich, as well as its ownonline shop. Founded in January 2016 by lifelong friends Christine Serhal and Alessandro Aquilina (both of whom are of Lebanese ancestry), the duo spent an impressive amount of time – two years – just in research and development, perfecting the elegance and refinement of their product. Now available in a single length, Marané’s beautifully tailored trunks are crafted in Portugal from delectably soft and fast-drying materials, and feature bonded seams and a waist that combines a flat front and back (for a more contemporary and stylish look) with elasticated sides (for a comfortable yet tighter fit). In addition to six solid colours, there are also three graphic prints, made in collaboration with a local artist tasked with capturing the allure of Uruguayan sunsets. Now that’s what we call sophisticated swimwear. Prices range from 185 to 215 USD.