Red Hot

Bespoke - - SHOOT -

When Chanel launched its first watch back in 1987, it named it the Première and it fea­tured an oc­tag­o­nal shaped face in­spired by both the bot­tle-stop­per of the brand’s N°5 per­fume and the shape of Place Vendôme (where Coco lived for many years at the Ritz, and where, di­rectly fac­ing her old suite, you’ll now find the Chanel Fine Jew­ellery bou­tique, which opened at num­ber 18 in 1997). Two years ago, Chanel launched a spin- off of this watch, called the Première Rock col­lec­tion, with a stun­ning bracelet made with a steel triple row chain in­ter­wo­ven with leather, and a mother-of-pearl dial that has an edgier, more con­tem­po­rary rock ‘n’ roll style. This year, that now very pop­u­lar quartz time­piece gets an evoca­tive and dis­tinc­tive new lim­ited edi­tion colour of bold red. At a cost of 4,500 USD it’ll make a strong fash­ion state­ment that adds a je ne sais quoi to any look.

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