Swiss designers Bruno Belamich and Carlos Rosillo launched Bell & Ross in 1992 to pay tribute to the aviation-inspired instrument watches of the 1940s. And though they built a reputation for big and bold timepieces, they’ve recently been tailoring their aesthetic to suit female customers too. Their latest is called Novarosa and embraces the pink hues of supernovae, the astronomical event that occurs during the last stellar evolutionary stages of a massive star’s life, whose dramatic and catastrophic destruction is marked by one final titanic explosion around which there is a striking pink halo. The collection comprises three quartz watches in the 39mm BR S steel case, which is the smallest of the brand’s square watches. Our favourite is the most precious one: it costs 6,800 USD and boasts a bezel set with 66 round diamonds and a dial embellished with 12 round diamond indices set within faceted chatons. Though you can chose to buy it with a pink aligator strap, we’d go for the fine-knit Milanese metal one, as it lends the watch a more utilitarian personality.