Get in Line

From its brand new flag­ship store, Lalaqueen has un­veiled a new Geo­met­ric col­lec­tion, which evokes the heal­ing power of crys­tals and comes with a side of good con­science.

Bespoke - - FASHIONISM -

We live in an age where highly ma­nip­u­lated im­ages on so­cial me­dia plat­forms af­fect what we per­ceive as beauty. But there's a lo­cal con­tem­po­rary fash­ion la­bel, which spe­cialises in hand­made leather hand­bags that's aim­ing to show how beauty goes deeper than the sur­face. “Fash­ion is about the out­side and spir­i­tu­al­ity is about the in­side, so it’s very chal­leng­ing to merge the two, but that is what Lalaqueen is about,” ex­plains the brand's de­signer and founder, Sally Saried­dine. It's per­haps most ev­i­dent in her lat­est col­lec­tion - Geo­met­ric, which is in­spired by crys­tals and their heal­ing pow­ers but it's ac­tu­ally some­thing in­trin­sic to her brand, which she launched in 2009. Her most fa­mous bag – the vin­tage-in­spired Doc­tor, which be­came a global sen­sa­tion when Amal Clooney was spot­ted car­ry­ing one in 2015, takes her phi­los­o­phy to its most lit­eral sense. “The link be­tween fash­ion and heal­ing is par­al­leled not only through the in­spi­ra­tion of the shape in a lit­eral con­text but also my prom­ise of a con­scious fash­ion la­bel,” says Saried­dine. “I com­mit to be­ing eth­i­cal, sus­tain­able and I want to al­low con­scious cus­tomers to shop with peace of mind. I use lo­cally sourced ma­te­ri­als, less chem­i­cals, no waste, as well as reused and re­cy­cled ma­te­ri­als where I can.” Such thought­ful prod­ucts cer­tainly de­serve an equally in­spired space in which to show­case them and that's ex­actly what you'll find at Lalaqueen's new flag­ship bou­tique in down­town Beirut. De­signed by architect Fadi Nac­cour, it's a space in­tended to in­spire won­der and we found it per­fect for pon­der­ing which of the cool, but­tery soft, over­sized leather Moon clutches we wanted to take home. (It was the olive green one, in case you won­dered.)

Left: Lo­cated in the Beirut Cen­tral District and de­signed to por­tray a 'fash­ion art gallery', Lalaqueen's first flag­ship bou­tique com­prises a ground floor shop and a mez­za­nine level that's utilised by the cre­ative team.

Below: Like all prod­ucts made by Lalaqueen, Geo­met­ric bags are eth­i­cal, so­phis­ti­cated and time­less. They're also en­tirely hand­made in Le­banon. Right: Sally Saried­dine.

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