High Pro­file

The Lindt of mar­i­juana-in­fused choco­late stakes its claim at the fore­front of a bur­geon­ing mar­ket

Bespoke - - WHOA! -

The main­stream­ing of mar­i­juana is well un­der­way. Bri­tain has de­crim­i­nal­ized it, 29 states in the US have al­ready some form of le­gal­ity, and Canada has passed a bill to make it law­fully avail­able across the na­tion by mid-2018. But few com­pa­nies are look­ing as far ahead as Oak­land-based Dé­foncé, which spe­cialises in deluxe, cannabis-in­fused choco­late. Their phi­los­o­phy is that by of­fer­ing a prod­uct that makes no com­pro­mises whether in pack­ag­ing, con­sis­tency of dosage, or taste, they’ll be able to bet­ter ap­peal to a broader and more glob­alised cus­tomer base. For now, you can only buy Dé­foncé at med­i­cal mar­i­juana dis­pen­saries, but it’s easy to imag­ine their choco­lates be­ing sold soon in high-end gro­cery stores across the world.

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