Freeze Frame The cold, hard facts on the lat­est celebrity fad - cryother­apy

Bespoke - - MALE SHOOT -

While cryother­apy, which lit­er­ally means ice treat­ment, is noth­ing new given how we use cold packs to al­le­vi­ate the pain, swelling and in­flam­ma­tion of var­i­ous in­juries, the phe­nom­e­non of Whole Body Cryother­apy (WBC) is a rel­a­tively new cu­rios­ity. WBC in­volves stand­ing in a deep-freeze tank (at around -180°C) for sev­eral min­utes. Its ben­e­fits are said to in­clude the boost­ing of your me­tab­o­lism and im­mune sys­tem, re­duc­ing pain, and im­prov­ing the cir­cu­la­tion of oxy­gen and nu­tri­ents in your body. Re­mark­ably, one of the big­gest cryother­apy chains, CRYO, ac­tu­ally be­gan in Dubai be­fore ex­pand­ing to Beirut and on the US via 40 fran­chised out­lets with LA Fit­ness.

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