Ermenegildo Zegna’s bespoke atelier in Milan offers the antidote to cookie-cutter menswear with a personalised service beyond compare.
Collections are for the masses. True luxury is all about a personal experience: having something tailored just for you, customised according to your posture, the unique slope of your shoulders, and your preference for subtle pinstripe that’s just so. It’s about a suit that’s been given the seal of approval by Zegna’s exceptional Artistic Director Alessandro Sartori and having it fitted by Angelo, a master tailor who will listen to even the most specific of requests. And it’s about getting all that in a setting so elegant, you’ll want to stay a little longer. Once you decide to take the plunge: the initial appointment at Zegna’s Bespoke Atelier involves an in-depth consultation with Angelo about your needs and desires, and you’ll have to choose between the 900 fabrics available for suits, jackets and overcoats and more than 230 for shirts. This is not In-n-out Burger. “Those who buy ready-to-wear want sporty, contemporary clothes in a hurry that can create immediate excitement. Tailoring lovers, on the other hand, seek increasingly personalised products, unique pieces,” says Sartori. He should know, with a proven track record of delivering exactly what men want. During his five-year tenure at Berlutti starting in 2011, he grew the company’s annual revenues from less than 30 million Euros to more than 100 million. He did this by evolving the brand from an old-school leather shoemaker into a contemporary lifestyle label with over 40 boutiques across the globe. Then in