Ford introduces the all-new Mustang to Dubai
On the 19th of November, Ford Motor Company introduced a very special newcomer to the Middle East. The all-new Mustang was unveiled on the world’s tallest building, the Burj Khalifa. Executive Chairman of the company, Bill Ford, delivered the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the stunning skyscraper while the event was broadcasted live around the world on YouTube. A further estimated 10,000 people gathered in the Dubai Downtown area overlooking the Dubai Fountain and Burj Khalifa itself. Ford said “Today we planted the Ford flag in the Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry”. He added, “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon”.