PLAYING WITH FIRE
WHAT Keep Walking Lebanon Campaign Launch WHEN 5th November WHERE B018, Beirut WHY The inextinguishable Lebanese spirit was celebrated on Wednesday 5th November, as the renowned whiskey brand Johnnie Walker launched their new campaign to more than 300 VIPs, achievers and media representatives. The brand has previously campaigned alongside the likes of Bernard Khoury and Elie Saab, however this new theme recognizes each and every person who continues to pursue and achieve, regardless of the ongoing struggles the country faces. A short, hard-hitting motion picture was played, showing a flame that continues to burn in a turbulent storm. Diageo, the maker of Johnnie Walker, encouraged guests to not only spark up conversation, but to begin a movement in the hope of a better future. Messages of determination and perseverance were posted on social media channels using the hashtag #KeepWalkingLebanon, before being written in flames by a fire calligrapher in a live performance.