PLAY­ING WITH FIRE

Ekaruna - - Society Highlights -

WHAT Keep Walk­ing Le­banon Cam­paign Launch WHEN 5th Novem­ber WHERE B018, Beirut WHY The inex­tin­guish­able Le­banese spirit was cel­e­brated on Wed­nes­day 5th Novem­ber, as the renowned whiskey brand John­nie Walker launched their new cam­paign to more than 300 VIPs, achiev­ers and media rep­re­sen­ta­tives. The brand has pre­vi­ously cam­paigned along­side the likes of Bernard Khoury and Elie Saab, how­ever this new theme rec­og­nizes each and ev­ery per­son who con­tin­ues to pur­sue and achieve, re­gard­less of the on­go­ing strug­gles the coun­try faces. A short, hard-hit­ting mo­tion pic­ture was played, show­ing a flame that con­tin­ues to burn in a tur­bu­lent storm. Di­a­geo, the maker of John­nie Walker, en­cour­aged guests to not only spark up con­ver­sa­tion, but to be­gin a move­ment in the hope of a bet­ter fu­ture. Mes­sages of de­ter­mi­na­tion and per­se­ver­ance were posted on so­cial media chan­nels us­ing the hash­tag #Keep­Walk­ingLe­banon, be­fore be­ing writ­ten in flames by a fire cal­lig­ra­pher in a live per­for­mance.

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