THE LET­TER

Ekaruna - - From The Editor - Cheers. Nayla Kurd Editor in Chief

In Spike Jonze’s avant-garde film “Her,” a ro­man­tic dra­matic com­edy, based on the life of a lone­some writer – por­trayed by the pro­lific Joaquin Phoenix – who falls in love and starts dat­ing his newly pur­chased op­er­at­ing sys­tem, dig­i­tal mat­ters of the heart are as gen­uine and sen­sual as the ‘real thing.’

In a study con­ducted by mar­ket­ing agency Tec­mark, 2,000 smart­phone own­ers re­vealed that the av­er­age user – or per­haps ad­dict – reaches for their smart­phone more than 1,500 times each week, to make phone calls, check per­sonal emails, mes­sages, Face­book and what­not.

And get this, when par­tic­i­pants in a US study pub­lished in the jour­nal Science were locked in a room by them­selves for no more than 15 min­utes, ex­per­i­menters found that vol­un­teers – men in par­tic­u­lar – would rather ad­min­is­ter mild elec­tri­cal shocks to them­selves than sit alone with their thoughts.

So, if the dig­i­tal age of tech­no­log­i­cal ad­vance­ment and in­stant grat­i­fi­ca­tion has taught us any­thing, it is surely that we would rather do any­thing – and in this par­tic­u­lar case, in­flict pain on our­selves – than do noth­ing at all; a sign, surely, that now, more than ever, we need hi-tech tools, as much as we need food, wa­ter and air. Talk about a se­ri­ous shift in Maslow’s hi­er­ar­chy of needs.

So where are we head­ing? We are in­deed at the cusp of a dig­i­tal revo­lu­tion, en route to­wards a new dawn that will have a great im­pact on our per­sonal and work­ing selves. On page 22 in what we’ve la­belled our ul­ti­mate smart home guide, Yas­min Harake, our res­i­dent ju­nior editor, ex­plores the var­i­ous ways by which our homes will ‘Get Smart.’

When it comes to 3D print­ing, laser cut­ting and com­puter-pro­grammed CNC milling ex­per­tise, San­dra Mac­aron is un­doubt­edly the con­nois­seur of such fancy ‘things’ in town. Read our ex­clu­sive in­ter­view with her on page 50.

For a lit­tle some­thing ex­tra, don’t for­get to check out our ed­its of all things smart and techie – from our spotlight item and mood­board to the best se­lec­tion of style, beauty and groom­ing items – through­out the mag­a­zine.

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