Byblos Goes Beyond Branch Banking
When you think of the word banking, what’s the first thing that comes to mind? Grand buildings filled with people waiting in line by the teller’s window. Or at least, that’s what it was like for past generations. But today, in our fast paced digital age, the concept of banking has been redefined. Banking in our modern age is now an anytime, anywhere financial transaction fuelled by online technology and mobile apps. Speaking of which, have you heard of Byblos Bank’s Azka Banking? If not, allow me to introduce this innovative new platform that allows the use of secure mobile applications, smart ATMs and internet banking solutions for optimal client convenience and satisfaction, and easier and much faster transactions. “These are the very features of our Azka Banking that enable our customers to take full advantage of the powers of technology, including technologically advanced mobile applications and ATMs, so that their banking needs are met more efficiently and their lifestyle becomes smoother,”says Mr. Gilbert Zouein, AGM and Head of Group Products, Segments and Marketing.
The Byblos Bank Mobile Banking Application, for instance, allows clients to hold their bank accounts in the palm of their hands, changing the way they take care of their financial needs, and the way Byblos Bank’s staff do business. Fancy managing your private and joint accounts at the tap of a screen? Then read on. As well as being able to check account balances, customers can also benefit from settling loan and card payments, transfer money from one account to another, and browse all types of accounts, cards, loans, and Bancassurance products the Bank has to offer. App users can also locate branches and ATMs, request cheque books, and verify the status of their mileage accumulated through the Bank’s Akram Program, Lebanon’s most generous card loyalty scheme.
The Byblos Bank Mobile Banking Application has already been downloaded by more than 52,000 users and has been ranked among the firsts in Apple’s ‘Finance’ category of the Lebanese App Store. Based on Byblos Bank’s data analysis, it was revealed that the majority of people using the Bank’s mobile applications are aged between 20 and 45 years old. “This indicator shows the attractiveness of Byblos Bank’s Azka Banking, especially from the younger generation, that is to say those who are 45 years old or less,” says Mr. Zouein. As the Bank is keeping up with the latest transformations in mobile payment solutions, one of the most significant features that it will make use of in the years to come is the Near Field Communication (NFC) technology – already available on the newest smartphones – and adopted by Visa and MasterCard through Host Card Emulation (HCE) to allow customers to pay through their phones instead of using plastic debit and credit cards.
The bank’s first ever cash and cheque deposit ATM was installed back in 2011. The bank now has 60 smart ATMs to its name, and this is all down to the increasing numbers of customers choosing the new service for easier, simpler and faster transactions. The convenient service offered by Byblos Bank means that its customers can deposit cash and cheques 24 hours a day, 7 days a week. They also benefit from real-world advantages such as zero commissions, preferential value dates (one-day value) on cash deposits, and the ability to deposit up to 30 cheques per
transaction with no limit on the number of transactions in a single day. Corporate clients, on the other hand, can use their company deposit cards to deposit cash and cheques straight into their company’s current account.
Byblos Bank, with the introduction of these high-tech products, recognises that banks will no longer dictate the rules of engagement and that the client will become a full partner. How so? Allow me to explain further. The bank is enhancing and strengthening the relationships with its customers by interacting with them on a more targeted basis – meaning that the bank is starting to offer bespoke solutions and services depending on the needs of each customer. “The introduction of smart bespoke banking services focuses on transforming branches into hubs for banker and client meetings to jointly address in-depth advisory needs,” adds Mr. Zouein.
Mr. Gilbert Zouein AGM and head of group products, segments and marketing
Byblos Bank Smart ATM