Ekaruna - - A Gentleman’s Guide To -

Cen­turies-old fash­ion houses cater­ing to the mod­ern gen­tle­man abound in Lon­don. The area around Pic­cadilly Cir­cus is ar­guably ground zero for dressed up fash­ion. Fol­low in the foot­steps of Win­ston Churchill, Sean Con­nery, Cary Grant or David Niven and head to Sav­ile Row for the per­fect be­spoke (suit de­signed and made for you) or madeto-mea­sure (fit­ted to suit your body) suit at Henry Poole, Hunts­man, Kil­gour, Gieves & Hawkes or Nor­ton & Sons. Count eight weeks and four fit­tings for a be­spoke suit and not much change from 4,000 pounds. And that’s on the cheap end; for the scope for per­son­al­iza­tion is end­less: from se­cret pock­ets and rare An­dean cloths, to one’s name or ini­tials wo­ven into the fab­ric’s pin­stripes. Hosni Mubarak, who had the pin­stripes on his suit spell his name “Hosny”, had his suits made in Sav­ile Row out of Hol­land & Cherry’s finest. He was ar­guably a bet­ter fash­ion­ista than states­man.

Henry Poole Store

Next, saunter over to nearby Jermyn Street, known for its qual­ity shirts and tie mak­ers such as Turnbull & Asser, Budd, Hilditch & Key, New & Ling­wood and Harvie & Hud­son. These decades-old man­u­fac­tur­ers are of­fer­ing qual­ity, con­tem­po­rary cuts, colours and pat­terns at rea­son­able prices (less than 100 pounds). This street, where Isaac New­ton once lived, also houses sev­eral groom­ing and toi­letry bou­tiques such as Geo F. Trumper, Pen­haligon’s, Tay­lor of Old Bond Street, and Floris - the revered 18th cen­tury per­fume house which supplied the Royal Court, leg­endary dandy Beau Brum­mell, and fic­tional se­cret agent James Bond.

And now, for the ac­ces­sories. The dandies of you will head over to Lib­erty, “the cho­sen re­sort of the artis­tic shop­per,” as Os­car Wilde once called it. This beau­ti­fully re­stored 19th cen­tury fash­ion em­po­rium, an an­tithe­sis to Har­rods’s brash and bold be­he­moth, is renowned for its del­i­cate and beau­ti­ful silk prints (scarves and ties) and its ar­rest­ing jew­ellery sec­tion, half­way be­tween art and fash­ion, man and woman. Those of more prac­ti­cal dis­po­si­tion will head over to Swaine Adeney Brigg in Pic­cadilly Ar­cade, pur­vey­ors of leather goods (in­clud­ing gloves and busi­ness brief­cases), whips (if that’s your fancy) and um­brel­las to HM the Queen and HRH the Prince of Wales. Qual­ity and prices, are sky high.

Hilditch & Key Store Left: Lib­erty Depart­ment Store Right: Pen­haligon’s Per­fume House

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