WHAT’S NEW, PUSSYCAT?
British Airways and Nicole Scherzinger Collaboration
Lead Pussycat Doll, X Factor judge and lover of Müller yoghurt, Nicole Scherzinger has joined forces with British Airways to launch the airline’s latest innovation, a virtual reality headset. Customers will now be able to experience a high grade, 360 degree video of three iconic locations in the US – from riding a bucking bronco in Texas to skating along the boardwalk on a California beach to ice skating in New York City. Scherzinger said, “as a frequent traveler this new technology is super exciting.” British Airways’ Regional Commercial Manager of the Middle East and Central Asia, Paolo De Renzis said “this is just the start of what could be a huge breakthrough for future travelers. Imagine being able to walk around the hotel that you are about to book,” before adding, “it’s the ultimate try before you fly.” The footage for each of the three locations was filmed on site, using six cameras on a specially designed rig, meaning the result is a stunning, high quality video experience like no other.