WHAT HAIG CLUB Whisky Launch WHEN 11th December WHERE Indie, Dora WHY The new Single Grain Scotch Whiskey, HAIG CLUB, was launched on the 11th of December at Indie, Lebanon. Approximately 250 members of Lebanon’s media and nightlife elite were cordially invited to celebrate the launch of the new whisky. Diageo, a global leader in beverage alcohol, hosted the event at the trendy new venue. The night was kicked off with a pre-recorded message from global icon, David Beckham, the face of the new whiskey. The night went on to showcase a live musical performance as well as present guests with the chance to try the new Single Grain Scotch. The sophisticated new drink was developed in partnership with both David Beckham and British entrepreneur, Simon Fuller. The whiskey will be available worldwide in bars, restaurants and retail stores – however it will initially be sold across the United Kingdom, the United States, China, South Korea, Vietnam, Malaysia and Singapore.