IT’S A MAN’S WORLD

Ekaruna - - Coming Up -

The Men’s World Ex­hi­bi­tion is pretty self-ex­plana­tory. Take a step in­side the ex­hi­bi­tion, and you will im­me­di­ately find your­self im­mersed in all things mas­cu­line. From an ex­ten­sive se­lec­tion of the latest tech­nol­ogy to lux­ury cars and boats - so ba­si­cally, ev­ery­thing cur­rently sit­ting on the mod­ern man’s Christ­mas list (and yes, we know it’s April.) One of the part­ners of the com­pany be­hind the ex­hi­bi­tion, Fairs and Ex­hi­bi­tions World, or FEW, Joelle Ghan­nam ex­plains, “Men’s World Ex­hi­bi­tion is a new con­cept in Le­banon. We have seen ex­hi­bi­tions solely for boats or cars, but to­day we are bring­ing to­gether 150 ex­hibitors from var­i­ous sec­tors un­der one um­brella.” So, whether you feel like ex­pe­ri­enc­ing new and in­no­va­tive con­cepts that were com­pletely un­known to you be­fore, or just fancy be­hav­ing like a small child at a birth­day party, the Men’s World Ex­hi­bi­tion 2015 is for you. If you have a love of the out­doors, be sure to make a pit-stop at the hik­ing and hunt­ing ar­eas, where you will be sure to find an ar­ray of prod­ucts and ser­vices that will en­hance your out­side ex­pe­ri­ence, from cars and ATVs to mo­tor­cy­cles and avi­a­tion prod­ucts that will ap­peal to ev­ery adren­a­line junkie. If you’re in the mood for some­thing that in­volves a lit­tle less mud and a lit­tle more lux­ury, take a look at the wide range of spas and pools for some of that much-needed re­lax­ation you’ve heard so much about. Maybe fit­ness is more your thing. If that’s the case, there will be a huge va­ri­ety of health prod­ucts, sports and gym equip­ment for you to play with. Keep­ing fit and healthy is be­com­ing an ev­ery­day ne­ces­sity for the man of to­day, so if you’re look­ing for some up­dates to your work­out rou­tine then you have come to the right place – a bit like a kid in a candy shop - just as much fun but with­out the calo­ries.

What about the techies amongst you? We all love the latest gad­gets and giz­mos (whether we ad­mit it or not) and the Men’s World Ex­hi­bi­tion will be show­cas­ing an ar­ray of wire­less com­mu­ni­ca­tions, high-tech elec­tron­ics, cam­eras, home the­atres and enough au­dio equip­ment for your car to make you feel like you’re star­ring in your very own mu­sic video.

Or­gan­ised un­der the pa­tron­age of the Min­istry of Tourism and in part­ner­ship with SGBL bank, the ex­hi­bi­tion is the cre­ation of a rel­a­tively new face in the world of events man­age­ment, FEW. Man­ag­ing di­rec­tor, Lina Haj ex­plains the think­ing be­hind the com­pany, em­pha­siz­ing, “we started FEW be­cause we had great ideas for events with an in­no­va­tive twist, and we felt, with our media, advertising, sales and event man­age­ment back­ground and ex­per­tise in the field, we can make them hap­pen.” The idyl­lic La Ma­rina Dbayeh is the per­fect lo­ca­tion for an un­for­get­table event that en­com­passes all things ad­ven­ture, in­no­va­tion and lux­ury. FEW Man­ag­ing Part­ner, Brigitte Khoury ex­plains the choice of venue by ex­plain­ing, “from the on­set, La Ma­rina was our num­ber one choice for this ex­hi­bi­tion be­cause we wanted an out­door venue that has the charm of La Ma­rina and the fa­cil­i­ties to host an ex­hi­bi­tion of this scale.”

From the minute you ar­rive at Men’s World Ex­hi­bi­tion 2015, you will find your­selves liv­ing the life of the elite. A red car­pet will welcome you and add a touch of glam­our to your al­ready so­phis­ti­cated ex­pe­ri­ence and of course, there are a few cock­tails to be tried and tasted at the pre­mium bar. By the way, ladies. You are all more than welcome to at­tend be­cause af­ter all, what is a man’s world ‘with­out a woman or a girl?’ 4 - 10 pm from 21 - 24 May, 2015 La Ma­rina Joseph Khoury, Dbayeh

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