Emar to Launch Ho­tels in BahrainandNige­ria

Ekaruna - - News Round Up -

Emaar re­vealed it has signed man­age­ment con­tracts to op­er­ate in Nige­ria with the in­au­gu­ra­tion of The Ad­dress Cen­te­nary City Abuja and The Ad­dress Res­i­dences Cen­te­nary City Abuja. In ad­di­tion, the com­pany is to op­er­ate The Ad­dress Marassi Al Bahrain and The Ad­dress Res­i­dences Marassi Al Bahrain. Marassi Al Bahrain is a new pro­ject, part of a joint ven­ture be­tween Ea­gle Hills and Di­yar, the devel­oper of Bahrain’s gi­ant new mixed-use re­de­vel­op­ment in Muhar­raq. The com­pany also an­nounced that it is to op­er­ate Emaar’s new Vida Ho­tels and Re­sorts’ brand aimed at tech-savvy young pro­fes­sion­als, the Vida Marassi Al Bahrain and Vida Res­i­dences Marassi Al Bahrain. The deal marks the first in­ter­na­tional ex­pan­sion of the Vida Ho­tels and Re­sorts’ brand, which op­er­ates two ho­tels in Dubai, Vida Down­town Dubai and Manzil Down­town Dubai. Both The Ad­dress and Vida prop­er­ties in Marassi Al Bahrain are to be con­nected to a new 190,000 square me­tre shop­ping mall with a wa­ter­front prom­e­nade. All five-star projects are sched­uled to launch in 2018. Philippe Zu­ber, chief op­er­at­ing of­fi­cer at Emaar Hos­pi­tal­ity Group, said in a press con­fer­ence mark­ing the open­ing of the Ara­bian Travel Mar­ket that the com­pany is hop­ing to in­crease fur­ther its in­ter­na­tional foot­print as ap­pro­pri­ate op­por­tu­ni­ties arise. The group al­ready op­er­ates The Ad­dress ho­tels in Egypt and Tur­key. Our man­age­ment con­tracts to op­er­ate ho­tels and ser­viced res­i­dences in Nige­ria and Bahrain is a strong tes­ta­ment to our cre­den­tials in de­liv­er­ing world-class hos­pi­tal­ity ser­vices,” added Zu­ber. “Ex­pand­ing into new mar­kets has al­ways been part of our de­vel­op­ment strat­egy and our strong oper­a­tions in Dubai have given us the con­fi­dence and com­pe­tency lev­els to meet re­gion-spe­cific hos­pi­tal­ity re­quire­ments in global mar­kets.”

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