TEAM­ING UP

Ekaruna - - Press Highlights -

In June of this year, Dentsu Aegis Net­work an­nounced a part­ner­ship with The Hub, lo­cated in Jor­dan. The Hub, hav­ing of­fices in Am­man, will take on the re­spon­si­bil­ity of the me­dia plan­ning and buy­ing spec­i­fi­ca­tions of Carat as well as other Dentsu Aegis Net­work clients across the coun­try. With Jor­dan be­com­ing in­creas­ingly sig­nif­i­cant in terms of act­ing as a gate­way to the Le­vant re­gion, the part­ner­ship will be ad­van­ta­geous to both com­pa­nies. The coun­try is cur­rently wit­ness­ing more and more large ad­ver­tis­ing ex­pen­di­tures, es­pe­cially amongst the bank­ing, tele­com and en­ter­tain­ment in­dus­tries. The Hub is cur­rently ranked in the top two of more than fifty agen­cies in Jor­dan, and its team of thirty-five me­dia and mar­ket­ing spe­cial­ists have brands such as IKEA, Mit­subishi, Maserati and Jor­dan Dubai Is­lamic Bank as clients. Mov­ing for­ward, The Hub will ser­vice Carat clients Mi­crosoft, adi­das, Mastercard and Ree­bok on a lo­cal level. The Gen­eral Man­ager of Carat Le­vant, Karen Hoyek, com­mented, “The op­por­tu­ni­ties in this mar­ket are end­less and this part­ner­ship will form the foun­da­tion for fu­ture ex­pan­sion plans in the Le­vant. With a shared vi­sion and work­ing syn­er­gies, we ex­pect this to be the be­gin­ning of a mu­tu­ally ben­e­fi­cial re­la­tion­ship for both agen­cies and our clients.”

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