General Manager at MSCA – M. Special Car Armoring
Journey and motivation
When Christelle Yared was finishing her bachelor’s degree in business and management at Saint Joseph University in Beirut, she took the challenge to relaunch her father’s vehicle armoring company in order to upgrade the car of one of her father’s previous clients. In two months, she succeeded in building a team, finding a location to carry out work, identifying providers for the car parts and delivering the car to the client. For two years, the company was only working on one or two cars a year, which made it possible for Yared to focus on developing herself and learning different techniques.
Yared notes that the team initially had trouble being led by a younger woman. With time, however, they ended up accepting her. She explains that even the suppliers questioned what a woman was doing in this field. Clients now only have doubts for about five minutes, as they are quickly convinced by her professionalism and passion for her work.
Her biggest obstacle has been gaining her clients and providers’ trust. Yared worked very hard the first two years, which kept her away from her family, friends and social life. But she says that it was her way of showing everyone her determination to succeed.
She wants to develop and expand the company into Africa.
Yared advises women to be determined in whatever they do. Women can do anything, she says, and can even be stronger than men in fields considered “traditionally male”.