CHRIS­TELLE YARED

Gen­eral Manager at MSCA – M. Spe­cial Car Ar­mor­ing

Executive Magazine - - Special Report | In Photos -

Jour­ney and mo­ti­va­tion

When Chris­telle Yared was fin­ish­ing her bach­e­lor’s de­gree in busi­ness and man­age­ment at Saint Joseph Uni­ver­sity in Beirut, she took the chal­lenge to re­launch her fa­ther’s ve­hi­cle ar­mor­ing com­pany in or­der to up­grade the car of one of her fa­ther’s pre­vi­ous clients. In two months, she suc­ceeded in build­ing a team, find­ing a lo­ca­tion to carry out work, iden­ti­fy­ing providers for the car parts and de­liv­er­ing the car to the client. For two years, the com­pany was only work­ing on one or two cars a year, which made it pos­si­ble for Yared to fo­cus on de­vel­op­ing her­self and learn­ing dif­fer­ent tech­niques.

Oth­ers’ per­cep­tions

Yared notes that the team ini­tially had trou­ble be­ing led by a younger woman. With time, how­ever, they ended up ac­cept­ing her. She ex­plains that even the sup­pli­ers ques­tioned what a woman was do­ing in this field. Clients now only have doubts for about five min­utes, as they are quickly con­vinced by her pro­fes­sion­al­ism and pas­sion for her work.

Ob­sta­cles

Her big­gest ob­sta­cle has been gain­ing her clients and providers’ trust. Yared worked very hard the first two years, which kept her away from her fam­ily, friends and so­cial life. But she says that it was her way of show­ing ev­ery­one her de­ter­mi­na­tion to suc­ceed.

Fu­ture projects

She wants to de­velop and ex­pand the com­pany into Africa.

Ad­vice

Yared ad­vises women to be determined in what­ever they do. Women can do any­thing, she says, and can even be stronger than men in fields con­sid­ered “tra­di­tion­ally male”.

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