Fit­ness on an in­cline

Be­ing in shape is a fast grow­ing busi­ness in Le­banon

Executive Magazine - - Hospitality & Tourism - By Na­bila Rah­hal

Over a decade ago, gyms or fit­ness cen­ters in Le­banon evoked im­ages of steroid pumped men grunt­ing loudly while lift­ing heavy weights, or leo­tard clad women en­joy­ing aer­o­bics classes led by smi­ley and en­er­getic train­ers with ques­tion­able train­ing abil­i­ties. The Le­banese fit­ness in­dus­try has since grown sig­nif­i­cantly, inspired by global trends of well­ness and healthy liv­ing. This growth stretches across the in­dus­try and man­i­fests it­self in the in­creased num­ber of fit­ness cen­ters, the va­ri­ety of sports ac­tiv­i­ties avail­able and the ris­ing aware­ness of the im­por­tance of hir­ing cer­ti­fied train­ers.


Emile Ba­roody, Vice Pres­i­dent of Ba­roody Group sal, a sports com­pany es­tab­lished in 1912 which rep­re­sents Techn­o­gym, a com­mer­cial fit­ness equip­ment brand, places the in­dus­try’s an­nual growth at about 15 to 20 per­cent over the last five years, based on his own es­ti­mates.

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