BE PA­TIENT

Executive Magazine - - EXECUTIVE LIFE -

If you hap­pen to in­vest in a startup that ac­tu­ally suc­ceeds, it will still take a very long time for the busi­ness to be­come pro ta­ble. Plan ac­cord­ingly. It’s not likely you’ll see any re­turns be­fore at least ve to seven years, and some­times longer. What­ever you do, don’t harass the startup with money is­sues. They al­ready have enough pres­sure to deal with, and the ma­jor­ity are al­ready very con­scious that this is not their money.

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