ASK THE EX­PERTS

Executive Magazine - - EXECUTIVE LIFE -

Be­fore in­vest­ing, talk to an ex­pert in the eld of the startup to get their take. If it’s a tech com­pany, talk to a techie that knows the de­tails of the busi­ness and ask if they see added value in the startup’s mis­sion. A nance per­son can help with the in­vest­ment part but it’s help­ful to con­sult with some­one who very speci cally un­der­stands the tech­ni­cal as­pects of the startup’s work.

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