IN­VEST IN THE RIGHT IDEAS

Executive Magazine - - EXECUTIVE LIFE -

Look at the work of the startup and ask your­self what it’s adding to the com­mu­nity. The needs of each mar­ket and cul­ture are di er­ent but so­cially im­pact­ful star­tups that ad­dress those needs are not only a good nan­cial in­vest­ment but a long-term in­vest­ment into that so­ci­ety. It’s re­spon­si­ble to not just think about mak­ing a pro t, but re­ally in­vest­ing in the fu­ture.

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